Tuesday of
34th Sunday in Ordinary Time
November
27, 2012
JESUS’ ADVICE
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We really can’t say that Jesus didn’t warn us
ahead of time
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Warned not to be deceived, that many would come
in his name saying, “I am he,” or “The time has come”
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For the most part we ignore the warnings and
have to learn for ourselves and after many deceptions we eventually do
AND WE GET CAUGHT +++++++++++++++++++++++++++
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Think of the advertizing industry
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It carefully monitors our choices, knows our weaknesses
and them markets directly to us as individuals
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“Now is the time to save…last chance!”
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“The discriminating gentleman drinks…”
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“The woman of elegance wears…”
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“You’re out of touch if you don’t have this
technology
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Bingo! We’ve bought and they have their sale
HOW DOES THIS HAPPEN?
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What makes us pay attention to them and get
snookered?
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Advertisers know that we have an insatiable
desire for wholeness, satisfaction, completion
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It’s the appetite that God planted within us to
get us back to him
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Thus advertisers market to these deepest
longings we have for intimacy and completion in God
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That’s why they use words like: glory,
satisfaction, completion, joy, bliss, all new, revolutionary
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But in our deepest selves we know we’re restless
till we rest in God
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Augustine told us that long ago
CONCLUSION ++++++++++++++++++++++++++++++++++
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Being aware of how we get snookered into buying
something can not only make us savvy shoppers,
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It can also teach us something about proper
objects for our deepest longings and desires
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