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Retreat for SMSU 1st
Theologians
January 3, 2107
Jesuit Retreat Center
T-Shirts and Marketing +++++++++++++++++++++
Ø I am a casual
reader of T-shirts and I’m amazed and amused at what people are willing to
promote on their clothing
Ø Be it a brand name
like Nike or a product like Tony’s Pizza, such images mean to telegraph our
uniqueness
Ø Ironically,
however, they merely demonstrate an individuality that we share with millions
Ø In purchasing
them, we actually become the marketable item!
WHO ARE WE REALLY?
++++++++++++++++++++++++
Ø I’m not entirely
sure why we so willing cede our personal identity to marketing departments
around the world, but we do
Ø Still, there’s no
denying that such imagery is superficial and says little about who we really
are
Ø We wear it on our
sleeves, but in no way is it personally transformative
CEDING WHO WE ARE:
THE MISSION OF JOHN +++++
Ø In one sense, a
much better sense, ceding personal identity reflects the mission of John the
Baptist
Ø His message was
neither self-derived nor egocentric
Ø It said little
about him, & when at last he saw J he pointed to someone totally beyond
himself
Ø John pointed to
someone who became anything but superficial to his own life
Ø His encounter with
Jesus was life changing
Ø From that day
forward John’s life was both transformed and complete
AND WHO ARE WE?
++++++++++++++++++++++++++
Ø As Christians we
put on Jesus as our identity
Ø In that respect,
like John, we play the prophet when we pose 2 selves a fundamental question
Ø Do our lives
advertise a range of goods and services?
Ø Or do our lives,
like John’s, point to the inner fulfillment that comes becz we’ve met the Lord?
CONCLUSION
++++++++++++++++++++++++++++++++
Ø Let the T-shirt we
wear be the baptismal robe we received at baptism
Ø Let us always remember
that is it Christ whom we have put on
+++++++++++++++++++++++++++++++++++++++++++
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